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An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha; Lee, Changwon; Lee, Jongsu; Paik, Michael - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
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Die Risikowahrnehmung in "Non-Store"-Kaufsituationen : eine Studie zu den Bestimmungsfaktoren und ihre Bedeutung für den effizienten Einsatz der Instrumente des Direktmarketing
Baisch, Monika - 1993
Unter Rückgriff auf die Erkenntnisse der Risikotheorie werden Ansatzpunkte für einen effizienten Einsatz der Instrumente des Direktmarketing in 'non-store'-Kaufsituationen abgeleitet. Zunächst erfolgt eine Charakterisierung des Direktmarketing und eine Darstellung der Risikotheorie als...
Persistent link: https://www.econbiz.de/10011338577
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Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign
Kohler, Thomas C. - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001788016
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas; Otter, Thomas - In: The journal of product & brand management 32 (2023) 3, pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021
Persistent link: https://www.econbiz.de/10012627857
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The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc; Muller-Vibes, Catherine - 2018
Persistent link: https://www.econbiz.de/10012267702
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Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew - In: Journal of marketing research : JMR 54 (2017) 3, pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
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The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc; Muller-Vibes, Catherine - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10011930039