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Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408
Persistent link: https://www.econbiz.de/10011983845
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den - In: International advertising and communication : current …, (pp. 89-105). 2006
Persistent link: https://www.econbiz.de/10003378106
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131
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Consumer models of store price image formation and store choice
Lourenço, Carlos Jorge da Silva - 2010
Persistent link: https://www.econbiz.de/10008778201
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The self-activation effect of advertisements : ads can affect whether and how consumers think about the self
Trampe, Debra; Stapel, Diederik A.; Siero, Frans W. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1030-1045
Persistent link: https://www.econbiz.de/10009006649
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Consumer choice models on the effect of promotions in retailing
Guyt, Jonne - 2015
Persistent link: https://www.econbiz.de/10011373324
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The importance of trust for personalized online advertising
Bleier, Alexander; Eisenbeiß, Maik - In: Journal of retailing 91 (2015) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
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Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal; Verheijen, Steef - In: Communicating corporate social responsibility : …, (pp. 405-424). 2014
Persistent link: https://www.econbiz.de/10010346502