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Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408
Persistent link: https://www.econbiz.de/10011983845
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The effects of language on attitudes toward advertisements and brands trust in Mexico
García, Nuria Alonso; Chelminski, Piotr; Hernández, … - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10009770272
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A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.; Hadjimarcou, John; Barua, Maria E.; … - In: International marketing review 30 (2013) 5, pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal - In: International journal of business innovation and research 6 (2012) 6, pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
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Übergewicht in Mexiko aus sozialökonomischer Perspektive : Präferenzen erkennen und Restriktionen verändern
Schoch, Teresa - 2015
mit dem Übergewichtsanstieg in Mexiko aus sozialökonomischer Perspektive. Ziel ist es das Gesundheitsbewusstsein der … Bevölkerung durch Präventionsprogramme, die die sozialökonomischen Rahmenbedingungen in Mexiko mit einbeziehen, zu erhöhen. Neben … drinks - encountered high impact all around the world. The dissertation at hand deals with the rise in obesity in Mexico from …
Persistent link: https://www.econbiz.de/10011384489
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Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
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Increasing retirement savings through access points and persuasive messages : evidence from Mexico
Bosch Mossi, Mariano; Rubli, Adrian - 2019
pension system in Mexico, we analyze two staggered policies: an expansion of access channels for additional contributions …
Persistent link: https://www.econbiz.de/10012167886
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Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian; Gollan, Tobias; Quaquebeke, Niels van - In: Psychology & marketing 31 (2014) 3, pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
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Do Mexican companies culturally adapt their websites?
González-Trejo, Elí Samuel - In: Journal of promotion management : JPM 16 (2010) 4, pp. 480-493
Persistent link: https://www.econbiz.de/10008825719