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Generic advertising, brand advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo; Perrone, Giovanni - In: Review of marketing science 8 (2010) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
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Bidirectional role of accuracy and recognition in internet-based targeted advertising
Zhao, Jiang; Mei, Shu-e; Zhong, Wei-jun - In: Journal of electronic commerce in organizations : the … 13 (2015) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10011312099
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Does publicity affect competition? : evidence from discontinuities in public procurement auctions
Coviello, Decio (contributor); Mariniello, Mario (contributor) - 2008
Persistent link: https://www.econbiz.de/10003651614
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Advertising and endogenous exit in a differentiated duopoly
Mantovani, Andrea; Mion, Giordano - In: Recherches économiques de Louvain 72 (2006) 1, pp. 19-47
Persistent link: https://www.econbiz.de/10003375467
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Customer relationship management and price competition : comments on the raison d'être of customer loyalty programs
Pfeil, Christian; Posselt, Thorsten - In: Institutions in perspective : Festschrift in honor of …, (pp. 175-193). 2006
Persistent link: https://www.econbiz.de/10003395313
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Competitive effects of informative advertising in distribution channels
Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 561-584
Persistent link: https://www.econbiz.de/10009579991
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Specialized advertising and price competition in vertically differentiated markets
Esteban, Lola; Hernández-García, José M. - In: SERIEs : Journal of the Spanish Economic Association 2 (2011) 2, pp. 255-282
This paper studies how the emergence of specialized communication media focused on both high quality contents and high quality advertised products, affects the functioning of a vertically differentiated market. To that end, we formulate a simultaneous game of pricing and targeted advertising...
Persistent link: https://www.econbiz.de/10009355553
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Who benefits from misleading advertising?
Hattori, Keisuke; Higashida, Keisaku - In: Economica 82 (2015) 328, pp. 613-643
Persistent link: https://www.econbiz.de/10011392142
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Smooth quantile-based modeling of brands sales, price and promotional effects from retail scanner panels
Haupt, Harry; Kagerer, Kathrin; Steiner, Winfried J. - In: Journal of applied econometrics 29 (2014) 6, pp. 1007-1028
Persistent link: https://www.econbiz.de/10010492736
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Informative advertising : additional learning and implications
Soberman, David A. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380490