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~subject:"Werbewirkung"
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Werbewirkung
Werbung
13,854
Advertising
9,788
Verbraucher
5,489
Advertising effects
3,741
Konsumentenverhalten
3,539
Consumer behaviour
3,529
Theorie
1,990
Theory
1,933
Online-Marketing
1,803
Internet marketing
1,794
Deutschland
1,492
Consumers
1,236
Wirtschaftliches Verhalten
1,234
USA
1,211
Vereinigte Staaten
1,004
Marketing
984
United States
953
Markenführung
773
Brand management
769
Marktforschung
735
Marketingmanagement
714
Germany
703
Marketing management
693
advertising
648
Social Web
584
Social web
583
Markenartikel
573
Preismanagement
508
Pricing strategy
505
Markenimage
471
Wettbewerb
459
Brand image
455
Verbraucherverhalten
444
Brand
380
Zielgruppe
367
Großbritannien
355
Target group
349
Spieltheorie
336
Competition
327
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Online availability
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Undetermined
1,727
Free
744
Type of publication
All
Article
2,818
Book / Working Paper
969
Journal
10
Type of publication (narrower categories)
All
Article in journal
2,670
Aufsatz in Zeitschrift
2,670
Aufsatz im Buch
147
Book section
147
Graue Literatur
133
Non-commercial literature
133
Working Paper
103
Arbeitspapier
102
Hochschulschrift
73
Thesis
40
Collection of articles of several authors
37
Sammelwerk
37
Conference paper
19
Konferenzbeitrag
19
Konferenzschrift
16
Aufsatzsammlung
15
Lehrbuch
13
Textbook
11
Reprint
8
Bibliografie enthalten
7
Bibliography included
7
Conference proceedings
7
Dissertation u.a. Prüfungsschriften
7
Collection of articles written by one author
5
Sammlung
5
Mehrbändiges Werk
4
Multi-volume publication
4
Case study
3
Fallstudie
3
Ratgeber
2
Article
1
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Company information
1
Doctoral Thesis
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
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1
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Language
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English
3,626
German
164
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
18
Septianto, Felix
18
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Bellman, Steven
9
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
Okazaki, Shintaro
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
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Institution
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National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
9
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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Published in...
All
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
124
Journal of business research : JBR
112
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
International journal of internet marketing and advertising : IJIMA
41
Psychology & marketing
40
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of marketing research : JMR
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
13
Australasian marketing journal
12
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Source
All
ECONIS (ZBW)
3,772
USB Cologne (EcoSocSci)
18
EconStor
3
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
Advertising, consumer behavior, and market imperfections : a review
Comanor, William S.
-
1977
Persistent link: https://www.econbiz.de/10000626964
Saved in:
2
The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh
;
Tsai, Chia-ching
;
Cheng, Yin-hui
; …
- In:
Journal of business and psychology
24
(
2009
)
4
,
pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
Saved in:
3
Die Wirkung von Werbewiederholungen auf den Konsumenten : eine empirische Generalisierung von Wiederholungseffekten
Schmidt, Susanne
-
2012
Persistent link: https://www.econbiz.de/10009623985
Saved in:
4
Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold
-
1979
Persistent link: https://www.econbiz.de/10000077433
Saved in:
5
Ist normal originell?: die Wirkung authentischer Werbemodels
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 277-306)
.
2006
Persistent link: https://www.econbiz.de/10003415980
Saved in:
6
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
7
Präferenzschaffung durch preispsychologische Maßnahmen : eine experimentelle Untersuchung zur Wirkung von Preispräsentationsformen
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
-
2005
Persistent link: https://www.econbiz.de/10003265375
Saved in:
8
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
Saved in:
9
Advertising and consumer welfare
Alston, Julian Mark
;
Chalfant, James Allen
;
Piggott, …
-
1999
Persistent link: https://www.econbiz.de/10001553703
Saved in:
10
Effect of direct-to-consumer advertising of prescription medications in an elderly population
Christensen, Thomas Patrick
-
1996
Persistent link: https://www.econbiz.de/10004760255
Saved in:
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