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~subject:"Werbewirkung"
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Werbewirkung
Social marketing
1,195
Social Marketing
1,193
Consumer behaviour
268
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268
Soziomarketing
234
social marketing
120
Behavioral economics
118
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118
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118
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111
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110
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85
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Chesnes, Matthew
6
Jin, Ginger Zhe
6
Terblanche-Smit, Marlize
4
Terblanche, Nic S.
3
Comello, Maria Leonora G.
2
Deshpande, Sameer
2
Eisend, Martin
2
Freeman, Dan
2
Huber, Frank
2
Jewell, Robert D.
2
Kareklas, Ioannis
2
Lim, Joon Soo
2
Regier, Stefanie
2
Rinino, Maxime
2
Shen, Fuyuan
2
Wieluch, Marina Isabel
2
Yeh, Marie A.
2
Adair, Carol E.
1
Ahern, R. Kirkland
1
Ahn, Euijin
1
Andreasen, Alan R.
1
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1
Antonetti, Paolo
1
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1
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1
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1
Balaji, M. S.
1
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Binney, Wayne
1
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Journal of business research : JBR
8
Health marketing quarterly
7
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Psychology & marketing
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
European journal of marketing
2
International journal of nonprofit & voluntary sector marketing
2
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2
International review on public and non-profit marketing
2
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2
Journal of promotion management : JPM
2
Journal of social marketing : JSOCM
2
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2
Asia-Pacific journal of business administration
1
Australian journal of management
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Bridging the gap between advertising academia and practice
1
Cogent business & management
1
European business review
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Information economics and policy : IEP
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of macromarketing
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KEIO-IES discussion paper series
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ECONIS (ZBW)
103
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1
Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
2
The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar
;
Bhatnagar, Namita
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
Saved in:
3
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
4
The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen
;
Comello, Maria Leonora G.
;
Stanley, …
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
Saved in:
5
Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment
Freeman, Dan
;
Shapiro, Stewart
;
Brucks, Merrie
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 629-642
Persistent link: https://www.econbiz.de/10003936186
Saved in:
6
Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
Saved in:
7
Branding HIV
Martens, Cheryl
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003947688
Saved in:
8
Measuring the effectiveness of anti-drug public service announcements
Barrett, Daniel W.
;
Cappella, Joseph
;
Fishbein, Martin
; …
- In:
The interrelationship of business and communication
,
(pp. 301-328)
.
2010
Persistent link: https://www.econbiz.de/10003948418
Saved in:
9
Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
Saved in:
10
Fear, guilt, and shame appeals in social marketing
Brennan, Linda
;
Binney, Wayne
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 140-146
Persistent link: https://www.econbiz.de/10003954661
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