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The effect of competitive advertising interference on sales for packaged goods

Danaher, Peter J.; Bonfrer, Andre; Dhar, Sanjay - In: Journal of marketing research : JMR 45 (2008) 2, pp. 211-225

Persistent link: https://www.econbiz.de/10003713027

Persuasive Techniken in Versandhauskatalogen

Rostoş, Ioana - 2005

Persistent link: https://www.econbiz.de/10003516976

What do we know about trade promotions? : contributions, limitations, and further research

Poddar, Amit; Donthu, Naveen - In: Journal of promotion management : JPM 17 (2011) 2, pp. 183-206

Persistent link: https://www.econbiz.de/10009248095

Wirksamkeitsmessung im Direktmarketing : Einsatz permanenter und massnahmenspezifischer Kontrollgruppen

Sarakinos, Miltiadis; Hary, Ingo - In: Customer Relationship Management : neue …, (pp. 131-142). 2008

Persistent link: https://www.econbiz.de/10003644192

Cell phone advertising delivery acceptance : development, purification and validation of the advertising delivery acceptance scale

Saran, Anshu; Cruthirds, Kevin W.; Kalliny, Morris; … - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 135-149

Persistent link: https://www.econbiz.de/10003781037

Does it pay to read your junk mail? : Evidence of the effect of advertising on home equity credit choices

Agarwal, Sumit (contributor); … - 2008 - Rev.

We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...

Persistent link: https://www.econbiz.de/10003774092