Similar Search Results

Gender contamination in Indian automobile advertisements : male acceptance or alienation?

Sandhu, Namrata; Dilpreet Singh - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10012161028

Symbolism in marketing systems

Kadirov, Djavlonbek; Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 160-171

Persistent link: https://www.econbiz.de/10009154832

The right angle : visual portrayal of products affects observers' impressions of owners

Schuldt, Jonathon P.; Konrath, Sara H.; Schwarz, Norbert - In: Psychology & marketing 29 (2012) 10, pp. 705-711

Persistent link: https://www.econbiz.de/10009626437

Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims

Xie, Guang-xin; Kronrod, Ann - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 103-117

Persistent link: https://www.econbiz.de/10009762979

"What if technology worked in harmony with nature?" : imagining climate change through Prius advertisements

Garland, Jennifer; Huising, Ruthanne; Struben, Jeroen - In: Organization : the critical journal of organization, … 20 (2013) 5, pp. 679-704

Persistent link: https://www.econbiz.de/10010197035

Divisional advertising efficiency in the consumer car purchase funnel : a network DEA approach

Choi, Kanghwa - In: Journal of the Operational Research Society 71 (2020) 9, pp. 1411-1425

Persistent link: https://www.econbiz.de/10012264783

Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects

Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018

Persistent link: https://www.econbiz.de/10012267477

The Effect of Retail Competition on Relationship-Specific Investments : Evidence from New Car Advertising

Murry, Charles - 2017

competition on dealer and manufacturer advertising. I find that greater intra-brand dealer competition is associated with lower … dealer advertising and greater local advertising by manufacturers. The results are evidence that manufacturers can encourage …

Persistent link: https://www.econbiz.de/10014124202

Advertisers and American broadcasting : from institutional sponsorship to the creative revolution

Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481

Persistent link: https://www.econbiz.de/10012705106

A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull

Bremser, Kerstin; Walter, Nadine; Goehlich, Véronique - In: International journal of comparative management 1 (2018) 4, pp. 333-354

Persistent link: https://www.econbiz.de/10012051393

1
2
3
4
5
6
7
8
9
10
Next
Last