//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Behavioral Economics ; Risikoe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Social Web
3
Social web
3
Advertising effects
2
social media
2
Advertising
1
Brand attention
1
Brand image
1
Brand management
1
Consumer behaviour
1
Experiment
1
Green marketing
1
Internet marketing
1
Kaufverhalten
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Marketing
1
Measurement
1
Messung
1
Nachhaltige Kapitalanlage
1
Nachhaltigkeit
1
Online-Marketing
1
Product design
1
Produktgestaltung
1
Signalling
1
Social network
1
Soziale Verantwortung
1
Soziales Netzwerk
1
Sustainable investment
1
Sustainable product
1
TV advertising
1
Umweltverträgliches Produkt
1
Verbraucherverhalten
1
Werbung
1
experiment
1
green marketing
1
marketing measurement
1
time series analysis
1
Öko-Marketing
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
English
2
Author
All
Winkler von Mohrenfels, Hannah
2
Abshagen, Jannina
1
Guhl, Daniel
1
Klapper, Daniel
1
Published in...
All
Marketing : ZFP ; journal of research and management
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promoting green and social consumer behavior : insights and implications for contemporary marketing
Winkler von Mohrenfels, Hannah
-
2013
Persistent link: https://www.econbiz.de/10009722557
Saved in:
2
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->