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Werbewirkung
Consumer behaviour
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Research paper series / Stanford Graduate School of Business
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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ECONIS (ZBW)
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Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
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2
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789007
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3
Recalling mixed emotions
Aaker, Jennifer
(
contributor
);
Drolet, Aimee L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003719296
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4
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003847353
Saved in:
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