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The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye; Leliveld, Marijke C.; Ferraro, Rosellina - In: Journal of behavioral decision making 35 (2022) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
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Raising red flags : the change in deceptive advertising of weight loss products after the Federal Trade Commission's 2003 Red Flag Initiative
Avery, Rosemary J.; Cawley, John H.; Eisenberg, Matthew; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 129-139
Persistent link: https://www.econbiz.de/10009753872
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
Persistent link: https://www.econbiz.de/10009730820
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de/10009717705
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The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes : The Case of Over-the-Counter Weight Loss Products
Cawley, John - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de/10013085070
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The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes : the Case of Over-the-Counter Weight Loss Products
Cawley, John - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de/10013085499
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Missing the mark : the long-term impacts of the federal trade commission's red flag initiative to reduce deceptive weight loss product advertising
Schein, Mara; Avery, Rosemary J.; Eisenberg, Matthew - In: Journal of public policy & marketing 41 (2022) 1, pp. 89-105
Persistent link: https://www.econbiz.de/10012703059
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The impact of direct-to-costumer television and magazine advertising on antidepressant use
Avery, Rosemary J.; Eisenberg, Matthew; Simon, Kosali … - In: Journal of health economics 31 (2012) 5, pp. 705-718
Persistent link: https://www.econbiz.de/10010219986
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The Impact of Direct-to-Consumer Advertising on Outpatient Care Utilization
Eisenberg, Matthew; Rabideau, Brendan; Alpert, Abby E.; … - National Bureau of Economic Research - 2022
There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In this paper, we inform this debate by examining the effects of DTCA on office visits, as well as treatment courses resulting from those visits, for five common chronic conditions...
Persistent link: https://www.econbiz.de/10013477284