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Empirical generalizations about advertising campaign success
Binet, Les; Field, Peter - In: Journal of advertising research 49 (2009) 2, pp. 130-133
Persistent link: https://www.econbiz.de/10003860387
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Learning from case studies of effectiveness
Field, Peter - In: The Sage handbook of advertising, (pp. 199-213). 2007
Persistent link: https://www.econbiz.de/10003570473