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Werbewirkung
Consumer behaviour
28
Konsumentenverhalten
28
Jugendliche
23
Youth
23
Hong Kong
20
Hongkong
20
China
19
Advertising
13
Advertising effects
13
Werbung
13
Gender
8
Geschlecht
8
Children
5
Kinder
5
Knowledge transfer
5
Wissenstransfer
5
Celebrity endorsement
4
Celebrity-Werbung
4
Comparison
4
Consumer perceptions
4
Eating habit
4
Ernährungsverhalten
4
Girls
4
Internet marketing
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Mädchen
4
Online-Marketing
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Qualitative method
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Social Marketing
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Social marketing
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Social role
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Soziale Rolle
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Chan, Kara
13
Ng, Yu Leung
5
Fan, Fei
2
Agante, Luisa
1
Diehl, Sandra
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Han, Xing
1
Leung, Vivienne
1
Liu, Jianqiong
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Luk, Edwin K.
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Mueller, Barbara
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Opree, Suzanna J.
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Shi, Jingyuan
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Terlutter, Ralf
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Thanaseelen Rajasakran
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Tsang, Lennon
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Williams, Russell B.
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Zhang, Ting
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Young consumers : insight and ideas for responsible marketers
4
International review on public and non-profit marketing
2
The journal of consumer marketing
2
Cutting edge international research
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
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Qualitative market research : an international journal
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Services marketing quarterly
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ECONIS (ZBW)
13
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1
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
2
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
3
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
4
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Saved in:
5
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
6
Social comparison of material possessions among adolescents
Chan, Kara
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 316-330
Persistent link: https://www.econbiz.de/10003746549
Saved in:
7
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
8
Effectiveness of environmental advertising for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
Saved in:
9
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
10
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Chan, Kara
;
Shi, Jingyuan
;
Agante, Luisa
;
Opree, Suzanna J.
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10013168359
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