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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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Increasing power and preventing pain : the moderating role of self-construal in advertising message framing
Sung, Yongjun; Choi, Sejung Marina - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10009009160
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Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo; Sung, Yongjun - In: Psychology & marketing 30 (2013) 12, pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
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What makes materialistic consumers more ethical? : self-benefit vs. other-benefit appeals
Ryoo, Yuhosua; Sung, Yongjun; Chechelnytska, Inna - In: Journal of business research : JBR 110 (2020), pp. 173-183
Persistent link: https://www.econbiz.de/10012237836
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"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo; Sung, Yongjun; Drumwright, Minette E. - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
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Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua; Jeon, Yongwoog; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 5, pp. 760-782
Persistent link: https://www.econbiz.de/10012623885