In this paper, we report an exploratory study that consists of two experiments investigating animation interference effect in the Web environment. Animation is “a dynamic visual statement, form and structure evolving through movement over time” (Baecker and Small, 1990). In this study, we...

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...