Narrow search
Showing 1 - 3 of 3
Cover Image
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.; Kothuri, Ravi; Jacobs, Devra B.; … - In: Journal of advertising research 49 (2009) 3, pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Cover Image
Biometrics and multi-platform messaging
Treutler, Theresa; Levine, Brian; Marci, Carl D. - In: Journal of advertising research 50 (2010) 3, pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
Cover Image
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey; Jacobs, Devra; Siefert, Caleb; Rule, Randall - In: Journal of advertising research 53 (2013) 4, pp. 417-430
Persistent link: https://www.econbiz.de/10010245518