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Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan - In: Advertising and communication : proceedings 4th …, (pp. 161-167). 2005
Persistent link: https://www.econbiz.de/10003353795
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Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan; Waller, David S.; Fon Sim Ong; Yang, Zhilin - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
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Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003849964
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Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László; Insch, Andrea; Krisjanous, Jayne; … - In: The journal of consumer marketing 27 (2010) 7, pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
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Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.; Fam, Kim Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
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Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim Shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10003982693