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Consumers as naive physicists : how visual entropy cues shift temporal focus and influence product evaluations

Biliciler, Gunes; Raghunathan, Rajagopal; Ward, Adrian F. - In: Journal of consumer research : JCR ; an … 48 (2022) 6, pp. 1010-1031

Persistent link: https://www.econbiz.de/10013187936

The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

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Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans

Saravanaraj, M. G.; Pillai, Sruthi - In: International journal of business excellence 14 (2018) 2, pp. 275-283

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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...

Persistent link: https://www.econbiz.de/10014318225

Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?

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Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations

Martin, Brett A. S.; Gnoth, Juergen; Strong, Carolyn - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 5-19

Persistent link: https://www.econbiz.de/10003892000

Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation : eine Analyse der kurz- und langfristigen Effekte

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Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness

Jeong, Yongick; Sanders, Meghan; Zhao, Xinshu - In: Journal of marketing communications 17 (2011) 4, pp. 263-279

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The effectiveness of post-release movie advertising

Rennhoff, Adam D.; Wilbur, Kenneth C. - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 305-328

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Optimal resource allocation with time-varying marketing effectiveness, margins and costs

Raman, Kalyan; Mantrala, Murali K.; Sridhar, Shrihari; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 43-52

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