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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
34
Konsumentenverhalten
33
Emotion
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USA
19
United States
19
Advertising
10
Brand management
9
Werbung
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Eating habit
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Gesundheitswesen
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Health
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Health care system
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Body weight
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Nutrition
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Advertising music
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Affective commitment
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Bui, M̃y
4
Kemp, Elyria
4
Chapa, Sindy
2
Cho, Yoon-Na
1
Cowart, Kelly
1
Kemp, Eyria
1
Kintzer, Alex
1
Kopp,. Steven W.
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Krishen, Anjala Selena
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International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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1
Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
2
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
3
The role of advertising in consumer emotion management
Kemp, Eyria
;
Bui, M̃y
;
Chapa, Sindy
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 339-353
Persistent link: https://www.econbiz.de/10009744450
Saved in:
4
Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena
;
Bui, M̃y
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
Saved in:
5
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
6
Hope across the seas : the role of emotions and risk propensity in medical tourism advertising
Kemp, Elyria
;
Williams, Kim H.
;
Porter, McDowell
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 621-640
Persistent link: https://www.econbiz.de/10011547670
Saved in:
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