Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of a flagship vs a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
83,593
Konsumentenverhalten
81,143
Einzelhandel
17,844
Brand management
17,736
Markenführung
17,323
Retail trade
15,243
Theorie
11,518
Theory
11,317
Brand image
11,225
Markenimage
11,113
Relationship marketing
10,366
Beziehungsmarketing
10,308
Markenartikel
9,286
Brand
8,247
Deutschland
7,172
USA
6,535
Online-Handel
6,322
Online retailing
6,305
Customer satisfaction
6,216
United States
6,142
Kundenzufriedenheit
5,998
Germany
5,947
Social Web
5,780
Social web
5,775
Online-Marketing
5,402
Internet marketing
5,372
Service quality
4,756
Dienstleistungsqualität
4,687
Electronic Commerce
4,450
E-commerce
4,260
Advertising effects
4,184
Marketingmanagement
3,886
Marketing management
3,862
Advertising
3,646
Werbung
3,642
Verbraucherverhalten
3,604
Experiment
3,565
Pricing strategy
3,547
Preismanagement
3,542
more ...
less ...
Online availability
All
Undetermined
1,943
Free
724
Type of publication
All
Article
3,359
Book / Working Paper
879
Journal
7
Type of publication (narrower categories)
All
Article in journal
3,143
Aufsatz in Zeitschrift
3,143
Aufsatz im Buch
202
Book section
202
Hochschulschrift
172
Graue Literatur
164
Non-commercial literature
164
Working Paper
130
Thesis
123
Arbeitspapier
120
Collection of articles of several authors
33
Sammelwerk
33
Conference paper
29
Konferenzbeitrag
29
Aufsatzsammlung
20
Case study
20
Fallstudie
20
Lehrbuch
12
Collection of articles written by one author
9
Dissertation u.a. Prüfungsschriften
9
Sammlung
9
Textbook
9
Konferenzschrift
6
Bibliografie enthalten
5
Bibliography included
5
Reprint
5
Conference proceedings
4
Amtsdruckschrift
2
Article
2
Government document
2
Guidebook
2
Ratgeber
2
Doctoral Thesis
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
Nachschlagewerk
1
Reference book
1
Systematic review
1
more ...
less ...
Language
All
English
3,908
German
329
Undetermined
4
French
3
Polish
2
Spanish
2
Italian
1
Russian
1
more ...
less ...
Author
All
Gierl, Heribert
29
Pelsmacker, Patrick de
29
Esch, Franz-Rudolf
25
Dens, Nathalie
24
Septianto, Felix
23
Bauer, Hans H.
18
Huber, Frank
17
Diehl, Sandra
16
Muehling, Darrel D.
14
Pauwels, Koen
14
Reijmersdal, Eva A. van
14
Dahlén, Micael
13
Matthes, Jörg
12
Rosengren, Sara
12
Boerman, Sophie C.
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Romaniuk, Jenni
10
Stafford, Marla Royne
10
Terlutter, Ralf
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Chan, Kara
9
Draganska, Michaela
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Roy, Subhadip
9
Rozendaal, Esther
9
Bang Nguyen Viet
8
Ghose, Anindya
8
Jang, Soocheong
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
150
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
107
Journal of advertising research
80
Psychology & marketing
75
Journal of retailing and consumer services
71
Journal of promotion management : innovations in planning and applied research
69
Journal of promotion management : JPM
68
Journal of advertising : official publication of the American Academy of Advertising
64
International journal of internet marketing and advertising : IJIMA
58
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
European journal of marketing : EJM
33
Marketing : ZFP ; journal of research and management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
SpringerLink / Bücher
29
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of international consumer marketing
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of marketing
21
International journal of sports marketing & sponsorship
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of consumer marketing
17
more ...
less ...
Source
All
ECONIS (ZBW)
4,212
USB Cologne (EcoSocSci)
17
EconStor
14
OLC EcoSci
2
Showing
1
-
10
of
4,245
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
The effect of perceived advertising effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
3
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
4
Impact of
brand
image on consumer decision making process towards retailer shops in Kathmandu Valley
Guragain, Prashant
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
3
,
pp. 98-111
Persistent link: https://www.econbiz.de/10014495024
Saved in:
5
The role of
brand
exposure and experience on
brand
recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Saved in:
6
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
7
Can
brand
experience shorten consumers' psychological distance toward the
brand
? : the effect of
brand
experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
Saved in:
8
The impact of consistency between the emotional feature of advertising music and
brand
personality on
brand
experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
9
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
10
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
