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~subject:"Werbewirkung"
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Werbewirkung
Werbung
13,843
Advertising
11,312
Brand image
11,154
Markenimage
11,039
Öffentlichkeitsarbeit
9,874
Consumer behaviour
9,660
Konsumentenverhalten
9,487
Public relations
9,348
Brand management
7,808
Markenführung
7,749
Advertising effects
4,598
Markenartikel
3,632
Brand
3,586
Online-Marketing
3,000
Internet marketing
2,983
Deutschland
2,807
Theorie
2,637
Theory
2,587
Social Web
2,297
Social web
2,296
Germany
2,211
Relationship marketing
2,167
Beziehungsmarketing
2,145
USA
1,940
United States
1,718
Kommunikation
1,682
Corporate social responsibility
1,647
Marketingmanagement
1,638
Corporate Social Responsibility
1,632
Marketing management
1,619
Marketing
1,562
Unternehmenspublizität
1,538
Corporate disclosure
1,537
Communication
1,434
advertising
1,406
Corporate reputation
1,186
Firmenimage
1,184
Unternehmen
910
Designation of origin
907
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Online availability
All
Undetermined
2,103
Free
862
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Article
3,521
Book / Working Paper
1,129
Journal
16
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Article in journal
3,293
Aufsatz in Zeitschrift
3,293
Aufsatz im Buch
220
Book section
220
Graue Literatur
163
Non-commercial literature
163
Working Paper
134
Arbeitspapier
126
Hochschulschrift
123
Thesis
74
Collection of articles of several authors
43
Sammelwerk
43
Conference paper
30
Konferenzbeitrag
30
Aufsatzsammlung
21
Lehrbuch
21
Konferenzschrift
16
Textbook
16
Bibliografie enthalten
14
Bibliography included
14
Case study
14
Fallstudie
14
Reprint
10
Conference proceedings
7
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7
Collection of articles written by one author
5
Ratgeber
5
Sammlung
5
Mehrbändiges Werk
4
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4
Guidebook
3
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2
Handbuch
2
Article
1
Bibliografie
1
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1
CD-ROM, DVD
1
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1
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1
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1
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English
4,364
German
298
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Pelsmacker, Patrick de
32
Gierl, Heribert
26
Dens, Nathalie
21
Septianto, Felix
21
Eisend, Martin
18
Esch, Franz-Rudolf
17
Rosengren, Sara
17
Dahlén, Micael
16
Diehl, Sandra
15
Reijmersdal, Eva A. van
15
Yoon, Sukki
15
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Rozendaal, Esther
13
Stafford, Marla Royne
13
Malik, Garima
12
Torres, Ivonne M.
12
Wilson, Rick T.
12
Bellman, Steven
11
Chan, Kara
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Boerman, Sophie C.
10
Buijzen, Moniek
10
Evans, Nathaniel J.
10
Ford, John B.
10
Hudders, Liselot
10
Liaukonyte, Jura
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ghose, Anindya
9
Huh, Jisu
9
Ilicic, Jasmina
9
Jang, Soocheong
9
Jerath, Kinshuk
9
Langner, Tobias
9
Muehling, Darrel D.
9
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Institution
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Springer Fachmedien Wiesbaden
14
National Bureau of Economic Research
10
Deutsche Werbewissenschaftliche Gesellschaft
5
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Advertising Research Foundation
2
European Advertising Academy
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
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Published in...
All
International journal of advertising : the review of marketing communications
174
International journal of advertising : the quarterly review of marketing communications
149
Journal of business research : JBR
144
Journal of marketing communications
135
Journal of advertising : official publication of the American Academy of Advertising
124
Journal of advertising research
117
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
64
Psychology & marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of internet marketing and advertising : IJIMA
50
Journal of retailing and consumer services
50
European journal of marketing : EJM
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of current issues and research in advertising : JCIRA
37
Marketing letters : a journal of research in marketing
34
The journal of product & brand management
34
Health marketing quarterly
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
SpringerLink / Bücher
30
Journal of current issues and research in advertising
29
Journal of global marketing
29
Journal of marketing research : JMR
29
Young consumers : insight and ideas for responsible marketers
29
Journal of marketing
26
Journal of advertising
24
Asia Pacific journal of marketing and logistics
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
The journal of brand management : an international journal
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of hospitality management
20
Journal of international consumer marketing
20
The journal of consumer marketing
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Journal of the Academy of Marketing Science
18
Quantitative marketing and economics : QME
18
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
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Source
All
ECONIS (ZBW)
4,630
USB Cologne (EcoSocSci)
20
EconStor
11
OLC EcoSci
4
USB Cologne (business full texts)
1
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1
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
2
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
3
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
Saved in:
4
Is publicity always better than
advertising
? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
5
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
6
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
Saved in:
7
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
8
How well will this brand work? : the ironic impact of
advertising
disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
9
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
10
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
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