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The influence of parental styles on children's consumption
Wisenblit, Joseph Z.; Priluck, Randi; Pirog, Stephen F. - In: The journal of consumer marketing 30 (2013) 4, pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
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Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
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Socio-economic factors and impact of television advertising on children in the Middle East
Nassar, Mohamed A.; Abou Seido, Noor O.; Al Zain, … - In: Middle East journal of management : MEJM 2 (2015) 3, pp. 195-211
Persistent link: https://www.econbiz.de/10011503521
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Perceived influential aspects of TV advertising
Kumar, Ajay; Sharma, Ruchi - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
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The influence of advertising on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana; Hutmanova, Nikoleta; Jusko, Lubor; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
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A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.; Yee, Andrew Z. H.; Lau, Jerrald; Ng, … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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Effect of television adverts on children's purchase behaviour : evidence from Ghana
Bamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; … - In: Cogent business & management 6 (2019), pp. 1-13
The study assessed the effect of television advertising on children’s purchasing behaviour in Ghana. The population … comprised of children between the ages of 13 and 18 years who watched television adverts. The study was conducted on a sample of … quality information, information intrusiveness and likable adverts having positive and significant impacts on children …
Persistent link: https://www.econbiz.de/10012114165
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Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo; Fuentes-Garcia, Alejandra - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 928-944
Persistent link: https://www.econbiz.de/10011859146