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The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet; Meyers-Levy, Joan - In: Journal of marketing research : JMR 46 (2009) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
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Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan; Zhu, Rui Juliet - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 495-507
Persistent link: https://www.econbiz.de/10008728805