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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Brand management
17,495
Markenführung
17,081
Brand image
11,034
Markenimage
10,917
Theorie
10,724
Theory
10,541
Relationship marketing
9,733
Beziehungsmarketing
9,691
USA
6,767
Professional sports
6,713
Profisport
6,705
Deutschland
6,487
United States
6,455
Markenartikel
6,397
Brand
6,359
Germany
5,984
Customer satisfaction
5,873
Kundenzufriedenheit
5,697
Sport
5,624
Social Web
5,581
Social web
5,576
Online-Handel
5,479
Online retailing
5,467
Online-Marketing
5,194
Internet marketing
5,160
Sports
4,741
Football
4,593
Fußball
4,547
Service quality
4,487
Dienstleistungsqualität
4,436
Einzelhandel
4,374
Retail trade
4,321
Advertising effects
4,113
Electronic Commerce
3,680
Marketingmanagement
3,569
Verbraucherverhalten
3,569
Marketing management
3,561
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Undetermined
1,874
Free
700
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Article
3,286
Book / Working Paper
874
Journal
7
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Article in journal
3,075
Aufsatz in Zeitschrift
3,075
Aufsatz im Buch
198
Book section
198
Hochschulschrift
176
Graue Literatur
164
Non-commercial literature
164
Working Paper
130
Thesis
127
Arbeitspapier
120
Collection of articles of several authors
32
Sammelwerk
32
Conference paper
24
Konferenzbeitrag
24
Case study
22
Fallstudie
22
Aufsatzsammlung
18
Lehrbuch
12
Textbook
9
Collection of articles written by one author
8
Dissertation u.a. Prüfungsschriften
8
Sammlung
8
Konferenzschrift
6
Bibliografie enthalten
5
Bibliography included
5
Reprint
5
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4
Amtsdruckschrift
2
Government document
2
Guidebook
2
Mikroform
2
Ratgeber
2
Article
1
Doctoral Thesis
1
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1
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1
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1
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1
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1
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English
3,817
German
344
Undetermined
3
French
2
Polish
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Spanish
2
Italian
1
Russian
1
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Author
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Gierl, Heribert
28
Pelsmacker, Patrick de
28
Dens, Nathalie
24
Esch, Franz-Rudolf
22
Septianto, Felix
22
Huber, Frank
17
Bauer, Hans H.
16
Diehl, Sandra
16
Muehling, Darrel D.
14
Pauwels, Koen
14
Matthes, Jörg
12
Dahlén, Micael
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Reijmersdal, Eva A. van
10
Romaniuk, Jenni
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Terlutter, Ralf
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Chan, Kara
9
Evans, Nathaniel J.
9
Gröppel-Klein, Andrea
9
Ilicic, Jasmina
9
Klapper, Daniel
9
Roy, Subhadip
9
Smit, Edith G.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Ghose, Anindya
8
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Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
2
Fachhochschule Reutlingen / European School of Business
2
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Published in...
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Journal of business research : JBR
150
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
108
Journal of advertising research
80
Journal of retailing and consumer services
70
Psychology & marketing
70
Journal of promotion management : JPM
67
Journal of promotion management : innovations in planning and applied research
67
Journal of advertising : official publication of the American Academy of Advertising
65
International journal of internet marketing and advertising : IJIMA
55
Marketing letters : a journal of research in marketing
44
Journal of marketing research : JMR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
37
European journal of marketing : EJM
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
SpringerLink / Bücher
30
Marketing : ZFP ; journal of research and management
29
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
International journal of sports marketing & sponsorship
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Sport marketing quarterly : preferred journal of the Sport Marketing Association
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Marketing intelligence & planning
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of international consumer marketing
22
Journal of marketing
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
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Source
All
ECONIS (ZBW)
4,136
USB Cologne (EcoSocSci)
16
EconStor
13
OLC EcoSci
2
Showing
1
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10
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4,167
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date (oldest first)
1
Investigating the different congruence effects on
sports
sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
2
When fan engagement with
sports
club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
3
Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
Saved in:
4
Effects of brand congruity and game difficulty on gamers' response to advertising in
sport
video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
5
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
6
Do endorsements by
sports
celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
7
The effects of sexualized and violent presentations of women in combat
sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
8
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
9
The impact of brand-event fit in virtual advertising on
sport
television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
10
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
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