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Managing a sponsored brand : the importance of sponsorship portfolio congruence

Groza, Mark D.; Cobbs, Joe; Schaefers, Tobias - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 63-84

Persistent link: https://www.econbiz.de/10009510694

The effects of second screen use on sponsor brand awareness : a dual coding theory perspective

Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: The journal of consumer marketing 32 (2015) 2, pp. 71-84

Persistent link: https://www.econbiz.de/10011300136

Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events

Levin, Aron; Cobbs, Joe; Beasley, Fred; Manolis, Chris - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 193-202

Persistent link: https://www.econbiz.de/10010257031

Construal Level Effects in Sponsorship-Linked Marketing : Informativeness and Timing of Announcements

Cobbs, Joe - 2020

Although prior research examined sponsorship announcements, differences in abstraction and when sponsorships are announced have been neglected. Based on Construal Level Theory, the effects of sponsorship announcement informativeness (abstract/concrete), personal level of construal (PLC;...

Persistent link: https://www.econbiz.de/10012830406

Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements

Cobbs, Joe; Schäfers, Tobias; Groza, Mark D. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 357-372

Persistent link: https://www.econbiz.de/10012483473

Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns

Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226

Persistent link: https://www.econbiz.de/10011635483