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Is a picture always worth a thousand words? : the impact of presentation formats in consumers' early evaluations of really new products (RNPs)
Feiereisen, Stephanie
;
Wong, Veronica
;
Broderick, Amanda J.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 159-173
Persistent link: https://www.econbiz.de/10010211463
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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