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Transaction costs impose a barrier to savings, but lowering them may have smaller impacts than expected due to other … constraints, such as psychological biases. Within the context of retirement savings under defined contributions in the privatized … that access alone has small and weak effects on savings, but including the persuasive message leads to a 10-12% increase in …
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1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption...
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