//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gains from digitization : evid...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Internet
21,717
Digitalisierung
15,997
Digitization
13,688
Theorie
11,312
Theory
11,088
Electronic Commerce
9,798
Relationship marketing
9,327
Beziehungsmarketing
9,277
E-commerce
9,211
Deutschland
7,706
Brand management
7,648
Markenführung
7,605
Social Web
7,022
Social web
7,016
Germany
6,809
Brand image
6,639
Markenimage
6,600
Online-Handel
6,520
Online retailing
6,503
USA
6,388
United States
6,025
Customer satisfaction
5,700
Online-Marketing
5,648
Internet marketing
5,647
Kundenzufriedenheit
5,518
Service quality
4,551
Dienstleistungsqualität
4,508
Einzelhandel
4,354
Welt
4,309
Markenartikel
4,306
Brand
4,301
Retail trade
4,300
World
4,249
Urheberrecht
3,967
Advertising effects
3,652
Innovation
3,632
Experiment
3,582
more ...
less ...
Online availability
All
Undetermined
1,753
Free
661
Type of publication
All
Article
2,940
Book / Working Paper
753
Journal
3
Type of publication (narrower categories)
All
Article in journal
2,788
Aufsatz in Zeitschrift
2,788
Aufsatz im Buch
142
Book section
142
Graue Literatur
140
Non-commercial literature
140
Hochschulschrift
128
Working Paper
113
Arbeitspapier
103
Thesis
98
Conference paper
22
Konferenzbeitrag
22
Collection of articles of several authors
20
Sammelwerk
20
Aufsatzsammlung
10
Bibliografie enthalten
9
Bibliography included
9
Dissertation u.a. Prüfungsschriften
9
Lehrbuch
9
Case study
8
Collection of articles written by one author
8
Fallstudie
8
Sammlung
8
Textbook
8
Konferenzschrift
5
Reprint
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Doctoral Thesis
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
3,471
German
218
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
more ...
less ...
Author
All
Gierl, Heribert
25
Pelsmacker, Patrick de
22
Septianto, Felix
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Bauer, Hans H.
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Boerman, Sophie C.
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Tucker, Catherine
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
more ...
less ...
Institution
All
National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Robert Schuman Centre for Advanced Studies
1
Technische Universität Braunschweig / Institut für Marketing
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Psychology & marketing
60
Journal of advertising research
58
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
49
Marketing letters : a journal of research in marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of marketing research : JMR
39
European journal of marketing : EJM
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing : ZFP ; journal of research and management
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of marketing research
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
International journal of sports marketing & sponsorship
15
more ...
less ...
Source
All
ECONIS (ZBW)
3,667
USB Cologne (EcoSocSci)
14
EconStor
12
OLC EcoSci
2
USB Cologne (business full texts)
1
Showing
1
-
10
of
3,696
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
2
Name dropping and product mentions : branding in popular
music
lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
3
Music
to the individual consumer's ears : how and why does personalizing
music
in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
4
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
5
Music
congruity effects on product memory, perception, and choice
North, Adrian C.
;
Sheridan, Lorraine P.
;
Areni, Charles …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
Saved in:
6
Effect of background
music
and hierarchy-of-effects in watching women's running shoes advertisements
Uhm, Jun-Phil
;
Lee, Hyun-Woo
;
Han, Jin Wook
;
Kim, Dong-Kyu
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012797835
Saved in:
7
Interacting with background
music
engages e-customers more : the impact of interactive
music
on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
8
Brand placement in
music
videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
9
Music
and its multitude of meanings : exploring what makes brand placements in
music
videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
10
Effects of background
music
endings on consumer memory in advertising
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Mileti, Antonio
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 504-518
Persistent link: https://www.econbiz.de/10011567080
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->