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~subject:"Werbewirkung"
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Celebrity endorsements in emer...
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Werbewirkung
Consumer behaviour
118
Konsumentenverhalten
114
Einzelhandel
58
Retail trade
57
India
41
Beziehungsmarketing
40
Relationship marketing
40
Indien
32
Advertising effects
24
Marketing
24
USA
20
United States
19
Preismanagement
18
Pricing strategy
18
Theorie
18
Theory
18
Celebrity endorsement
17
Customer satisfaction
17
Kundenzufriedenheit
17
Advertising
16
Internet marketing
16
Marketingmanagement
16
Online-Marketing
16
Celebrity-Werbung
15
Marketing management
15
Dienstleistungsqualität
14
Ladengestaltung
14
Service quality
14
Store design
14
Brand
13
Brand management
13
Experiment
13
Markenartikel
13
Markenführung
13
Online retailing
13
Online-Handel
13
Social Web
13
Social web
13
Werbung
13
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English
24
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Roy, Subhadip
16
Grewal, Dhruv
6
Jain, Varsha
5
Biswas, Abhijit
3
Mishrab, Aditya Shankar
3
Bailey, Ainsworth Anthony
2
Dutta, Sujay
2
Puccinelli, Nancy M.
2
Ruyter, Ko de
2
Aguirre, Elizabeth
1
Bagdare, Shilpa
1
Banerjee, Somak
1
Bart, Yakov
1
Brasel, S. Adam
1
Chandrashekaran, Rajesh
1
Choudhary, Sharuti
1
Cleeren, Kathleen
1
Daswani, Aarzoo
1
Dryl, Wioleta
1
Ford, John B.
1
Gil, Luciana de Araujo
1
Guha, Abhijit
1
Hagtvedt, Henrik
1
Keeling, Debbie Isobel
1
Kohli, Chrianjeev
1
Kwak, Hyokjin
1
Mahr, Dominik
1
Merchant, Altaf
1
Meyer, Jan-Hinrich
1
Mohapatra, Subhalaxmi
1
Moorthi, Y.L.R
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Motyka, Scott
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Pansari, Anita
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Rana, Pragati
1
Spann, Martin
1
Sudha, Mari
1
Suri, Rajneesh
1
Wetzels, Martin
1
Wilcox, Keith
1
Yagci, Mehmet I.
1
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Asia-Pacific journal of business administration
2
Journal of business research : JBR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Young consumers : insight and ideas for responsible marketers
2
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing communications
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
24
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1
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
2
Meaning transfer in celebrity endorsements : an explanation using metaphors
Roy, Subhadip
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 843-862
Persistent link: https://www.econbiz.de/10011976103
Saved in:
3
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
4
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
5
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
6
Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
Saved in:
7
Female, married and endorsing: integrating celebrity marital status, role congruence and credibility
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011742898
Saved in:
8
The dual entertainment theory in celebrity endorsements : the role of celebrity worship and profession
Roy, Subhadip
;
Mishrab, Aditya Shankar
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011875515
Saved in:
9
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
10
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
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