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Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?

Stokes, Amy; Turri, Anna M. - In: Journal of marketing communications 21 (2015) 4, pp. 300-315

Persistent link: https://www.econbiz.de/10011405893

The role of ambiguity and skepticism in the effectiveness of sustainability labeling

Cho, Yoon-Na; Taylor, Charles Raymond - In: Journal of business research : JBR 120 (2020), pp. 379-388

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Perception of consumers on green products in Nepalese market

Dangol, Shrijan - In: Nepalese journal of economics : a publication of … 6 (2022) 2, pp. 129-142

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The impact of green marketing practices on consumer buying decision in Kathmandu valley

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How Advertising Drives Pro-Environmental Willingness to Pay : Evidence from a Within-Participant Between-Group Experiment

Guo, Jianfeng; Yang, Xiaohan; Gu, Fu - 2023

Pro-environmental willingness to pay (WTP) refers the willingness of sharing the costs of environmental management of both private and public sectors. Green advertising may promote pro-environmental WTP because of it could increase environmental awareness, however, little is known about this...

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Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity

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Effects of green brand communication on brand associations and attitude

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Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"

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Green eco-seals and advertising persuasion

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A study on the influence of eco-labels and green advertising on green brand equity in emerging market

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