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The effect of comparative advertising on consumer perceptions : similarity or differentiation?
Soscia, Isabella
;
Girolamo, Simona
;
Busacca, Bruno
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 109-118
Persistent link: https://www.econbiz.de/10003955856
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Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
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