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~subject:"Werbewirkung"
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Werbewirkung
Anthropomorphism
114
Concept of man
88
Menschenbild
88
Consumer behaviour
79
Konsumentenverhalten
79
anthropomorphism
65
Artificial intelligence
36
Künstliche Intelligenz
30
Beziehungsmarketing
28
Brand image
28
Markenimage
28
Relationship marketing
28
Advertising effects
23
Brand management
21
Markenführung
21
Robot
21
Roboter
21
Emotion
18
Dienstleistungsqualität
16
Service quality
16
Customer service
15
Customer satisfaction
13
Kundenzufriedenheit
13
artificial intelligence
13
Advertising
12
Kundenservice
12
Werbung
12
Brand
11
Homo Oeconomicus
11
Homo economicus
11
Markenartikel
11
Personality psychology
11
Persönlichkeitspsychologie
11
Behavioral economics
10
Verhaltensökonomik
10
Nachhaltige Entwicklung
9
Service robots
9
Sustainable development
9
Chatbot
8
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Online availability
All
Undetermined
18
Free
1
Type of publication
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Article
23
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Article in journal
23
Aufsatz in Zeitschrift
23
Language
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English
23
Author
All
Van Esch, Patrick
3
Cui, Yuanyuan
2
Dwinita Laksmidewi
2
Afiff, Adi Zakaria
1
Andonopoulos, Vicki
1
Andras, Trina Larsen
1
Arli, Denni
1
Baek, Tae Hyun
1
Baskentli, Sara
1
Benlian, Alexander
1
Böhm, Robert
1
Chen, Jin
1
Connaughton, Daniel P.
1
Das, Gopal
1
Fitchett, James
1
Ford, John B.
1
Gelbrich, Katja
1
Gheshlaghi, Mahnaz Haji
1
Gimpel, Henner
1
Griffith, Denni Arli
1
Gäthke, Daniel
1
Hadi, Rhonda
1
Han, Bing
1
Han, Nah Ray
1
Hermann, Erik
1
Hinz, Oliver
1
Hutchins, Jennifer
1
Janakiraman, Narayanan
1
Jang, Soocheong
1
Jeong, EunHa
1
Jörling, Moritz
1
Kaplanidou, Kyriaki
1
Ketron, Seth
1
Kim, Yeonshin
1
Kwak, Hyokjin
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Lee, Leonard
1
Lee, Seonjeong
1
Li, Xiang
1
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Published in...
All
Journal of business research : JBR
5
Journal of retailing and consumer services
2
Psychology & marketing
2
Asian Academy of Management journal : AAMJ
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
DLSU business & economics review
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
The Cornell hospitality quarterly
1
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All
ECONIS (ZBW)
23
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1
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23
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1
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
2
Anthropomorphism
and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
3
Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
4
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
5
"So cute I could eat it up" : priming effects of cute products on indulgent consumption
Nenkov, Gergana Y.
;
Scott, Maura L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 326-341
Persistent link: https://www.econbiz.de/10010401135
Saved in:
6
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
7
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
8
Anthropomorphism
and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
9
Mr. Potato Head fights food waste : the effect of
anthropomorphism
in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
10
Anthropomorphic green advertising : how to enhance consumers' environmental concern
Dwinita Laksmidewi
;
Yasintha Soelasih
- In:
DLSU business & economics review
29
(
2019
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10012263963
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