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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
62
Konsumentenverhalten
61
Beziehungsmarketing
27
Relationship marketing
27
Customer satisfaction
26
Kundenzufriedenheit
26
Dienstleistungsqualität
20
Service quality
20
Brand management
19
Internet marketing
19
Markenführung
19
Online-Marketing
19
Theorie
19
Theory
19
Marketing management
18
Marketingmanagement
18
Advertising effects
16
Anlageverhalten
16
Behavioural finance
16
Feldforschung
16
Field research
16
Social Web
16
Social web
16
Brand image
14
Firm performance
14
Unternehmenserfolg
14
Advertising
13
Börsenkurs
13
Markenimage
13
Share price
13
Werbung
13
Experiment
12
Capital income
11
Deutschland
11
Financial analysis
11
Finanzanalyse
11
Finland
11
Germany
11
Innovation
11
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4
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6
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Aufsatz in Zeitschrift
10
Arbeitspapier
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
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1
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English
16
Author
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Luo, Xueming
9
Aspara, Jaakko
5
Fang, Zheng
3
Chakravarti, Amitav
2
Falk, Tomas
2
Andrews, Michelle
1
Bergner, Kai N.
1
Cheng, Zhang
1
De Jong, Pieter J.
1
Donthu, Naveen
1
Ghose, Anindya
1
Gu, Bin
1
Heinrick, Daniel
1
Hoffmann, Arvid O. I.
1
Homburg, Christian
1
Hölzing, Jörg A.
1
Isojärvi, Jyrki
1
Keith, Megan E.
1
Lammert, Florenz
1
Li, Chenxi
1
Pennings, Joost M. E.
1
Phang, Chee Wei
1
Schäfers, Tobias
1
Song, Yiping
1
Tikkanen, Henrikki
1
Wang, Xiaoyi
1
Wies, Simone
1
Xu, Yunjie
1
Yang, Shuai
1
de Jong, Pieter
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
European journal of marketing
1
European journal of marketing : EJM
1
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
2
Understanding trust in advertising
Lammert, Florenz
-
2018
Persistent link: https://www.econbiz.de/10011917967
Saved in:
3
Neglected outcomes of customer satisfaction
Homburg, Christian
;
Luo, Xueming
-
2006
Persistent link: https://www.econbiz.de/10003387299
Saved in:
4
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
5
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
6
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
7
Does advertising spending really work? : the intermediate role of analysts in the impact of advertising on firm value
Luo, Xueming
;
De Jong, Pieter J.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10009566392
Saved in:
8
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
9
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
10
Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko
;
Chakravarti, Amitav
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
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