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Ghose, Anindya; Todri-Adamopoulos, Vilma - In: Management information systems : mis quarterly 40 (2016) 4, pp. 889-910

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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior

Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11

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Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing

Baxter, Katherine; Ghandour, Rajab; Histon, Wendy - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 149-179

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Big data based decision making for the selection of celebrity advertising model : a Korean case

Woo, Mina; Kim, Jinwha; Lim, Gyoo Gun - In: International journal of operations and quantitative … 24 (2018) 2, pp. 153-172

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Effect of Complex Multimedia Advertising Campaigns : A New Automated Method for Big Data

Wang, Pengyuan - 2017

The proliferation of online advertising not only brings new opportunities for advertisers to reach the consumers but also allows them to efficiently track large-scale individual-level data on ad exposures and conversions. Moreover, ad campaigns leveraging both online and offline media platforms...

Persistent link: https://www.econbiz.de/10012967510