a positive attitude towards sustainable food fixate individual display elements referring to sustainability components … for longer and remember product features better. Hence, the positive attitude towards sustainable food results in a higher …

Organic food, a form of green consumption, is a growing industry, with consumers purchasing for both altruistic and … food. The present research examines how age cues influence consumer preferences for organic food. Across two experimental … cue and message claim on consumer preferences for organic food. These findings thus offer theoretical and managerial …

that nostalgia may play a role in consumers’ organic food decisions. This study examines the effectiveness of nostalgia … using organic food as a green marketing context. A two-group controlled experiment (N= 302) found support for the hypotheses …-nostalgia, environment-themed organic food advertising. The nostalgia effect held true regardless of the individual consumers’ (a) nostalgia …