Narrow search
Showing 1 - 10 of 3,664
Cover Image
Marketing processed organic foods : the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness
Anghelcev, George; McGroarty, Siobhan; Sar, Sela; … - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 401-424
Persistent link: https://www.econbiz.de/10012287137
Cover Image
Is advertising helpful for organic businesses? : differential effects of packaging claims
Hidalgo-Baz, María; Martos-Partal, Mercedes; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 542-561
Persistent link: https://www.econbiz.de/10011849115
Cover Image
Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Bullock, Graham; Johnson, Christopher; Southwell, Brian - In: The journal of consumer marketing 34 (2017) 5, pp. 427-441
Persistent link: https://www.econbiz.de/10011783130
Cover Image
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Cover Image
The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention : the case of organic food
Yang, Xisi; Weber, Anja; Grimm, Anna-Katharina - In: Review of managerial science : RMS 16 (2022) 6, pp. 1877-1909
Persistent link: https://www.econbiz.de/10013457793
Cover Image
Consumer response to point of purchase advertising for local brands
Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E. - In: Journal of agricultural and applied economics 45 (2013) 2, pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
Cover Image
Advertising on the edge : appeal effectiveness when advertising in extreme sports
Raggiotto, Francesco; Scarpi, Daniele; Moretti, Andrea - In: International journal of advertising : the review of … 39 (2020) 5, pp. 655-678
Persistent link: https://www.econbiz.de/10012260243
Cover Image
To fund or not to fund : assessment of the potential impact of a regional promotion campaign
Carpio, Carlos E.; Isengildina-Massa, Olga - In: Journal of agricultural and resource economics : JARE ; … 35 (2010) 2, pp. 245-260
Persistent link: https://www.econbiz.de/10008653882
Cover Image
Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire; Roy, Yves - In: Journal of retailing and consumer services 19 (2012) 1, pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
Cover Image
Creating attachment through advertising : loss aversion and pre-purchase information
Karle, Heiko - 2013 - This version: March 22, 2013
Complementing the existing literature on anchoring effects and loss aversion, we analyze how firms can influence loss–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that consumers’ willingness to pay is...
Persistent link: https://www.econbiz.de/10009754673