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~subject:"Werbewirkung"
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Werbewirkung
G20 countries
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Financial system
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Psychology of advertising
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Heath, Robert
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Feldwick, Paul
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Neijens, Peter C.
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Smit, Edith G.
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Admap monograph
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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The hidden power of advertising : how low involvement processing influences the way we choose brands
Heath, Robert
-
2002
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Reprint.
Persistent link: https://www.econbiz.de/10004768989
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Fifty years using the wrong model of advertising
Heath, Robert
;
Feldwick, Paul
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003714059
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The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
Smit, Edith G.
;
Neijens, Peter C.
;
Heath, Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009722521
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