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Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta
Wernerfelt, Nils - 2024
Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the...
Persistent link: https://www.econbiz.de/10015056091
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Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Kwok, Linchi; Yu, Bei - In: Tourism and hospitality research : the surrey quarterly … 16 (2016) 4, pp. 311-328
Persistent link: https://www.econbiz.de/10011628837
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Effectiveness of Online Advertising on Social Networking Sites - A Case Study on Facebook
Dutta, Mitun - 2014
The purpose of this dissertation is to investigate and find out the benefits of online advertising on social networking sites such as Facebook in Bangladesh. The mode of advertising and the perspective of Marketing have been changing to reach quick and easily near to customer door. From 1999 to...
Persistent link: https://www.econbiz.de/10013062117
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The effect of social-media communication on consumer perceptions of brands
Schivinski, Bruno; Dąbrowski, Dariusz - 2013
media communication on brand equity, brand attitude, and purchase intention. Thus, we investigated 504 Facebook users using … modeling technique. The results of our empirical studies showed that user-generated social media communication had a positive … influence on brand equity and brand attitude. In addition, the analysis indicated that firm-created social media communication …
Persistent link: https://www.econbiz.de/10011802059
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Contagious Content : Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral
Knossenburg, Yentl - 2017
Why do some online video advertisements go viral while others remain unnoticed? What kind of video content keeps the viewer interested and motivated to share? Many companies have realized the need to innovate their marketing strategies and have embraced the newest ways of using technology, as...
Persistent link: https://www.econbiz.de/10012966089
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Advertising in Social Networks
Pustylnick, Igor - 2014
The advertising efforts in social networks grow every year. Since their appearance in the late 1990s Social Network Web Sites were considered as a uniform group. The only differentiation factors were the number of users and the amount of traffic passed through the site. This paper classifies the...
Persistent link: https://www.econbiz.de/10014174645
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The impact of brand social media marketing on the dynamics of the company's share value
Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32
increasing the number of potential customers; direct communication with the target audience; coverage of the target audience …
Persistent link: https://www.econbiz.de/10014371857
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Differences between Instagram and Facebook sponsored posts for small hospitality businesses
Tanković, Ana Čuić; Prodan, Marina Perišić; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 287-298
In today's age of technological advancement and rapid change, much of the communication takes place on social networks … communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …
Persistent link: https://www.econbiz.de/10014308323
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Peer to Peer Advertising through Social Networking Websites
Chatterjee, Prabirendra; Rai, Sumant - 2014
Peer-To-Peer advertising is the newest trend in the age of online advertising. The Facebook gift phenomenon or invention of Application directories in Orkut or rapidly increasing usage of Avatars in Second-Life, all lead to new market dynamics using the latest advertising mode. In this paper we...
Persistent link: https://www.econbiz.de/10014190009
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Consumer Behaviour Towards Social Media Advertising : A Comparative Analysis of Companies in the Life Insurance Sector in India
Pareek, Manoj; Dua, Nikita; Mittal, Monika - 2022
Businesses are increasingly relying on digital advertising options such as display and social media advertising. However, the insurance industry continues to lag behind other industries. A survey through a structured questionnaire was used to investigate consumer behavior, views of social media...
Persistent link: https://www.econbiz.de/10014085422