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Different impacts of advertising appeals on advertising attitude for high and low involvement products
Akbari, Mahsa - In: Global business review 16 (2015) 3, pp. 478-493
Persistent link: https://www.econbiz.de/10011409302
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Brand name recall : a study of the effects of word types, processing, and involvement levels
Shamsollahi, Ali; Amirshahi, Mirahmad; Ghaffari, Farhad - In: Journal of marketing communications 23 (2017) 3, pp. 240-259
Persistent link: https://www.econbiz.de/10011705483