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Werbewirkung
Indien
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Consumer behaviour
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Marketingmanagement
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5,040
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5,038
Service quality
4,992
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4,932
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Gierl, Heribert
30
Pelsmacker, Patrick de
29
Esch, Franz-Rudolf
25
Dens, Nathalie
23
Septianto, Felix
23
Bauer, Hans H.
17
Diehl, Sandra
16
Pauwels, Koen
15
Roy, Subhadip
15
Muehling, Darrel D.
14
Reijmersdal, Eva A. van
14
Huber, Frank
13
Rosengren, Sara
13
Dahlén, Micael
12
Boerman, Sophie C.
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Malik, Garima
11
Matthes, Jörg
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Taylor, Charles Raymond
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Torres, Ivonne M.
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Wu, Linwan
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Yoon, Sukki
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10
Dodoo, Naa Amponsah
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Stafford, Marla Royne
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Bellman, Steven
9
Chan, Kara
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Ilicic, Jasmina
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9
Srinivasan, Shuba
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Bang Nguyen Viet
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Draganska, Michaela
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Ernst-Moritz-Arndt-Universität Greifswald
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Gottfried Wilhelm Leibniz Universität Hannover
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Helmut-Schmidt-Universität
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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ICORIA <12., 2013, Zagreb>
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Instituto Valenciano de Investigaciones Económicas
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OECD
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Point-of-Purachse Advertising Institute
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Journal of business research : JBR
152
Journal of marketing communications
148
International journal of advertising : the review of marketing communications
141
International journal of advertising : the quarterly review of marketing communications
104
Journal of advertising research
82
Psychology & marketing
74
Journal of retailing and consumer services
71
Journal of promotion management : innovations in planning and applied research
70
Journal of promotion management : JPM
69
Journal of advertising : official publication of the American Academy of Advertising
66
International journal of internet marketing and advertising : IJIMA
56
Marketing letters : a journal of research in marketing
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing research : JMR
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
The journal of product & brand management
37
European journal of marketing : EJM
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Marketing intelligence & planning
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing : ZFP ; journal of research and management
32
Journal of current issues and research in advertising : JCIRA
30
The journal of consumer marketing
29
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
SpringerLink / Bücher
28
The journal of brand management : an international journal
27
International journal of hospitality management
25
Journal of global marketing
25
Journal of international consumer marketing
25
Journal of marketing
23
Young consumers : insight and ideas for responsible marketers
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer behaviour : an international research review
20
International journal of sports marketing & sponsorship
19
Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
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ECONIS (ZBW)
4,261
USB Cologne (EcoSocSci)
16
EconStor
14
OLC EcoSci
2
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1
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra
;
Padmaja, R.
- In:
Journal of economics and business research
21
(
2015
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
5
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
6
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
7
Good guy vs. bad guy : the influence of parasocial interactions with media characters on
brand
placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
8
Can
brand
sharing change consumers'
brand
attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
9
Inferring
brand
integrity from marketing communications : the effects of
brand
transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
10
Moderating role of
brand
familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
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