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~subject:"Werbewirkung"
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Werbewirkung
Fit
112
fit
85
Consumer behaviour
68
Konsumentenverhalten
68
Position
32
Firm performance
27
Fluency
27
Brand management
26
Markenführung
26
Unternehmenserfolg
26
Brand image
25
Markenimage
25
position
25
fluency
22
Strategic management
20
Strategisches Management
19
Advertising effects
15
Corporate Social Responsibility
15
Corporate social responsibility
15
FIT
14
Innovation
12
Innovation management
12
Innovationsmanagement
12
Sponsorship
11
Corporate culture
10
Human Resource Management
10
Personalmanagement
10
Relationship marketing
10
Unternehmenskultur
10
congruence
10
Advertising
9
Beziehungsmarketing
9
Performance
9
Sponsoring
9
Supply chain
9
Gender
8
Lieferkette
8
Risk
8
Strategy
8
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English
15
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Carlson, Brad D.
2
Donavan, D. Todd
2
Pogacar, Ruth
2
Albert, Noël
1
Ambroise, Laure
1
An, Donghwy
1
Bauer, Brittney C.
1
Bell, Raoul
1
Buchner, Axel
1
Carnevale, Marina
1
Carpenter, Thomas P.
1
Cheng, Yuqiao
1
Clemente, Sarah
1
Cobbs, Joe
1
Deitz, George D.
1
Dolansky, Eric
1
Gillespie, Brian
1
Gim, Jaehee
1
Hadi, Rhonda
1
Hwang, Yoo Hee
1
Kareklas, Ioannis
1
Kellaris, James J.
1
Kim, Heewon
1
Kim, Janghyun
1
Kouril, Michal
1
Lala, Vishal
1
Lee, Chulsung
1
Liang, Shichang
1
Luna, David
1
Mantonakis, Antonia
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Maroely, Ran
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Muehling, Darrel D.
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Munichor, Nira
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Nichols, Bridget Satinover
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Raska, David
1
Shah, Suraj
1
Sharma, Mahendra
1
Skard, Siv
1
Thorbjornsen, Helge
1
Valette-Florence, Pierre
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Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
2
Marketing letters : a journal of research in marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European journal of marketing : EJM
1
International journal of economics and business research : IJEBR
1
International journal of hospitality management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of environment & development : a review of international policy
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ECONIS (ZBW)
15
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
Beauty may not be effective : the effects of imaginative display on green product evaluation
Liang, Shichang
- In:
The journal of environment & development : a review of …
33
(
2024
)
2
,
pp. 151-174
Persistent link: https://www.econbiz.de/10014578006
Saved in:
3
Positive effects of disruptive advertising on consumer preferences
Bell, Raoul
;
Buchner, Axel
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011844888
Saved in:
4
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
5
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
6
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
7
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
Saved in:
8
Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy
;
Lee, Chulsung
;
Kim, Janghyun
;
Youn, Nara
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
Saved in:
9
Closed-ended and open-ended
fit
articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
10
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
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