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Digital advertising : theory and research
Rodgers, Shelly (contributor); Thorson, Esther (contributor) - 2017 - Third edition.
pt. I. Research foundations -- pt. II. Theory breakthroughs -- pt. III. New approaches to research -- pt. IV. Digital media : radiating voices -- pt. V. Evaluating digital advertising -- pt. VI. Future research trends and opportunities.
Persistent link: https://www.econbiz.de/10013183132
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Digital advertising : theory and research
Rodgers, Shelly (ed.); Thorson, Esther (ed.) - 2017 - Third edition
Persistent link: https://www.econbiz.de/10011636041
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Neurokommunikation : Werbewirkung im Zeitalter von Social Media und neuer Erkenntnisse der Hirnforschung
Fehse, Kai - 2018 - 2. Auflage
Persistent link: https://www.econbiz.de/10011756348
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Digital advertising : theory and research
Rodgers, Shelly (ed.); Thorson, Esther (ed.) - 2017 - Third edition
21 A Review of Internet and Social Network Advertising Formats -- 22 Measuring the Efficiency of Digital Advertising …
Persistent link: https://www.econbiz.de/10011684217
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Werbung mit Geschichte : eine inhaltsanalytische und experimentelle Untersuchung der Werbewirkung von History Claims in Anzeigen
Hunold, Daniel - 2016
Werbung, Geschichte, Werbewirkung, Anzeige, History Claims, Brand, Heritage, History, Advertising …
Persistent link: https://www.econbiz.de/10012548327
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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian - 2013
Persistent link: https://www.econbiz.de/10009735582
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Promoting green and social consumer behavior : insights and implications for contemporary marketing
Winkler von Mohrenfels, Hannah - 2013
Persistent link: https://www.econbiz.de/10009722557
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Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Lembke, Gerald - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009238887
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Enhancing targeted advertising with social context endorsement
Li, Yung-Ming; Lin, Lienfa; Chiu, Shih-Wen - In: International journal of electronic commerce : IJEC 19 (2014/2015) 1, pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
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Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria; Pinho, José Carlos - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 245-263
Persistent link: https://www.econbiz.de/10010410379