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Werbewirkung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,568
Theory
9,401
Relationship marketing
8,984
Beziehungsmarketing
8,953
Brand management
7,538
Markenführung
7,496
Islamic finance
6,977
Brand image
6,714
Islamisches Finanzsystem
6,704
Markenimage
6,674
Customer satisfaction
5,722
Online-Handel
5,571
Online retailing
5,560
Kundenzufriedenheit
5,556
USA
4,855
Social Web
4,780
Social web
4,778
United States
4,603
Online-Marketing
4,511
Internet marketing
4,500
Service quality
4,442
Dienstleistungsqualität
4,390
Brand
4,304
Markenartikel
4,294
Einzelhandel
4,150
Retail trade
4,110
Deutschland
4,100
Germany
3,771
Islamische Staaten
3,713
Electronic Commerce
3,602
Islamic countries
3,598
Advertising effects
3,589
Verbraucherverhalten
3,587
E-commerce
3,496
Islam
3,430
Experiment
3,386
Emotion
3,223
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
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1
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International journal of advertising : the review of marketing communications
140
Journal of business research : JBR
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Psychology & marketing
60
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
47
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
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ECONIS (ZBW)
3,603
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed
- In:
International journal of Islamic marketing and branding
6
(
2021
)
1
,
pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
Saved in:
2
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
3
Religiosity moderates the relationship between ego-defensive function and attitude towards advertising
Shaizatulaqma Kamalul Ariffin
;
Ishak Ismail
;
Khairul …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10011560525
Saved in:
4
Islamic advertising ethics violation and purchase intention
Ghani, Eesha
;
Ahmad, Basheer
- In:
International journal of islamic marketing and branding
1
(
2015
)
2
,
pp. 173-198
Persistent link: https://www.econbiz.de/10011546910
Saved in:
5
Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal
;
Zeb, Ali
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
Saved in:
6
Using rational and emotional appeals in online advertisements for Muslim customers
Behboudi, Mehdi
;
Vazifehdoust, Hossein
;
Najafi, Kobra
; …
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10010256749
Saved in:
7
The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman
;
Diab, Dalia …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
Saved in:
8
The effectiveness of promotional tools in creating awareness towards customers of Islamic banking in Malaysia
Abdul Jumaat bin Mahajar
;
Jasmani binti Mohd Yunus
- In:
Problems and perspectives in management : PPM ; …
9
(
2011
)
1
,
pp. 32-38
Persistent link: https://www.econbiz.de/10009229705
Saved in:
9
Marketing effectiveness of Islamic and conventional banks : evidence from Malaysia
Baharom Abdul Hamid
;
Najibullah, Syed
;
Habibullah, …
- In:
Islamic banking : growth, stability and inclusion
,
(pp. 51-80)
.
2017
Persistent link: https://www.econbiz.de/10011615802
Saved in:
10
Marketing financial services and products in different cultural environments
Mertzanis, Charilaos
- In:
Islamic perspectives on marketing and consumer behavior …
,
(pp. 232-267)
.
2015
Persistent link: https://www.econbiz.de/10011611057
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