//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
EWOM, destination preference a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Relationship marketing
9,422
Beziehungsmarketing
9,395
Theorie
9,307
Theory
9,144
Brand management
7,986
Markenführung
7,945
Brand image
7,380
Markenimage
7,339
Customer satisfaction
6,427
Kundenzufriedenheit
6,270
Urlaubsverhalten
6,178
Holiday behaviour
6,157
Social Web
6,094
Social web
6,090
Online-Handel
5,810
Online retailing
5,798
Online-Marketing
5,482
Internet marketing
5,461
Tourismus
5,195
Tourism
5,097
USA
5,003
Viral marketing
4,870
Virales Marketing
4,850
United States
4,759
Service quality
4,661
Dienstleistungsqualität
4,614
Tourismusmarketing
4,549
Tourism marketing
4,535
Deutschland
4,370
Brand
4,346
Markenartikel
4,332
Einzelhandel
4,175
Retail trade
4,135
Germany
4,086
Electronic Commerce
3,859
Advertising effects
3,739
E-commerce
3,739
more ...
less ...
Online availability
All
Undetermined
1,814
Free
665
Type of publication
All
Article
3,049
Book / Working Paper
726
Journal
3
Type of publication (narrower categories)
All
Article in journal
2,892
Aufsatz in Zeitschrift
2,892
Aufsatz im Buch
146
Book section
146
Graue Literatur
137
Non-commercial literature
137
Hochschulschrift
121
Working Paper
109
Arbeitspapier
99
Thesis
89
Conference paper
26
Konferenzbeitrag
26
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
11
Lehrbuch
9
Case study
8
Collection of articles written by one author
8
Fallstudie
8
Sammlung
8
Textbook
8
Dissertation u.a. Prüfungsschriften
6
Bibliografie enthalten
5
Bibliography included
5
Konferenzschrift
5
Reprint
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Guidebook
2
Ratgeber
2
Doctoral Thesis
1
Glossar enthalten
1
Glossary included
1
Mikroform
1
more ...
less ...
Language
All
English
3,576
German
195
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
more ...
less ...
Author
All
Gierl, Heribert
26
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Pauwels, Koen
14
Reijmersdal, Eva A. van
13
Yoon, Sukki
13
Huber, Frank
12
Muehling, Darrel D.
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Evans, Nathaniel J.
9
Jang, Soocheong
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jeong, EunHa
8
Kim, Kacy K.
8
Rozendaal, Esther
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
more ...
less ...
Institution
All
National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
143
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
93
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
69
Journal of advertising research
65
Journal of promotion management : JPM
60
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
49
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of marketing research : JMR
38
European journal of marketing : EJM
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Tourism management : research, policies, practice
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
International journal of consumer studies
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
more ...
less ...
Source
All
ECONIS (ZBW)
3,754
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
Showing
1
-
10
of
3,778
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The importance of social media on holiday visitors' choices : the case of Athens, Greece
Kavoura, Androniki
;
Stavrianeas, Aikaterini
- In:
EuroMed journal of business
10
(
2015
)
3
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011480844
Saved in:
2
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
;
Sauer, Nicola E.
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
Saved in:
3
Traveling to a gendered destination : a goal-framed advertising perspective
Pan, Li
;
Lu, Lu
;
Gursoy, Dogan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
3
,
pp. 499-522
Persistent link: https://www.econbiz.de/10012201467
Saved in:
4
Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Zhao, Xinxin
;
Yao, Yanbo
;
Ren, Lianping
;
Jia, Guangmei
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 678-692
Persistent link: https://www.econbiz.de/10014447622
Saved in:
5
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
6
The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte
;
Chou, Chia-jung
;
Feiz, Davood
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
Saved in:
7
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
8
Travel distance and response to destination advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
Saved in:
9
Message framing and regulatory focus effects on destination image formation
Zhang, Meng
;
Zhang, Guang-yu
;
Gursoy, Dogan
;
Fu, Xiao-rong
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
Saved in:
10
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->