Narrow search
Showing 1 - 7 of 7
Cover Image
Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat; Sharma, Piyush - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
Cover Image
Threat, efficacy and message framing in consumer healthcare
Nandakumar, Nachiketas; Sivakumaran, Bharadhwaj; Kalro, Arti - In: Marketing intelligence & planning 35 (2017) 4, pp. 442-457
Persistent link: https://www.econbiz.de/10011723754
Cover Image
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela; Gountas, John; Gountas, Sandra; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Cover Image
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John; Gountas, Sandra; Ciorciari, Joseph; … - In: Journal of business research : JBR 105 (2019), pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Cover Image
The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
Roy, Rajat - In: Marketing intelligence & planning 35 (2017) 3, pp. 397-407
Persistent link: https://www.econbiz.de/10011706990
Cover Image
Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat; Phau, Ian - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
Cover Image
Enhancing chatbot effectiveness : the role of anthropomorphic conversational styles and time orientation
Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 126 (2021), pp. 23-34
Persistent link: https://www.econbiz.de/10012494293