//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ethnic Identity Impact on Cons...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
82,024
Konsumentenverhalten
79,544
Ethnische Gruppe
11,077
Ethnic group
10,523
Theorie
10,035
Theory
9,819
Relationship marketing
8,872
Beziehungsmarketing
8,840
Soziale Integration
8,584
Brand management
7,506
USA
7,489
Markenführung
7,465
United States
6,901
Brand image
6,660
Markenimage
6,620
Social integration
6,341
Deutschland
6,061
Kulturelle Identität
5,919
Customer satisfaction
5,607
Kundenzufriedenheit
5,450
Online-Handel
5,441
Online retailing
5,430
Cultural identity
5,366
Germany
5,261
Social Web
4,706
Social web
4,703
Online-Marketing
4,420
Internet marketing
4,410
Service quality
4,396
Dienstleistungsqualität
4,352
Brand
4,262
Markenartikel
4,252
Einzelhandel
4,136
Retail trade
4,096
Migranten
3,764
Advertising effects
3,619
National culture
3,599
Verbraucherverhalten
3,570
Experiment
3,561
more ...
less ...
Online availability
All
Undetermined
1,741
Free
637
Type of publication
All
Article
2,941
Book / Working Paper
716
Journal
3
Type of publication (narrower categories)
All
Article in journal
2,785
Aufsatz in Zeitschrift
2,785
Aufsatz im Buch
146
Book section
146
Graue Literatur
133
Non-commercial literature
133
Hochschulschrift
119
Working Paper
105
Arbeitspapier
95
Thesis
89
Conference paper
22
Konferenzbeitrag
22
Collection of articles of several authors
20
Sammelwerk
20
Aufsatzsammlung
10
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Case study
6
Dissertation u.a. Prüfungsschriften
6
Fallstudie
6
Reprint
6
Bibliografie enthalten
5
Bibliography included
5
Konferenzschrift
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Doctoral Thesis
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
3,465
German
188
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
more ...
less ...
Author
All
Gierl, Heribert
24
Pelsmacker, Patrick de
24
Septianto, Felix
22
Dens, Nathalie
21
Diehl, Sandra
19
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Eisend, Martin
12
Huber, Frank
12
Muehling, Darrel D.
12
Mueller, Barbara
12
Taylor, Charles Raymond
12
Torres, Ivonne M.
12
Yoon, Sukki
12
Kareklas, Ioannis
11
Matthes, Jörg
11
Wu, Linwan
11
Choi, Yung Kyun
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Terlutter, Ralf
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
more ...
less ...
Institution
All
National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
143
Journal of business research : JBR
141
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
98
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
67
Journal of promotion management : JPM
63
Journal of advertising research
61
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of marketing research : JMR
40
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
34
Journal of current issues and research in advertising : JCIRA
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
26
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of global marketing
22
Journal of international consumer marketing
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of consumer behaviour : an international research review
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
more ...
less ...
Source
All
ECONIS (ZBW)
3,636
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
Showing
1
-
10
of
3,660
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
2
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
3
Emotional appeal in recruitment advertising and applicant attraction : unpacking national cultural differences
Han, Jing
;
Ling, Juan
- In:
Journal of organizational behavior : OB ; the internat. …
37
(
2016
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10011568881
Saved in:
4
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
5
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
6
Exploring cultural context congruency in television : a conceptual framework for assessing the impact of media context on advertising effectiveness in an emerging market
Grant, Claire
;
Bailey, Arlene
;
Ogbuehi, Alphonso O.
- In:
International journal of business and emerging markets …
9
(
2017
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011776071
Saved in:
7
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
8
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
9
Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand
;
Peattie, Sue
;
Peattie, Kenneth J.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
Saved in:
10
Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Lee, Yoon J.
;
Liu, Yung-i
;
Lee, Taejun
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->