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Moderating role of credibility and ad liking between online advertisement and consumer buying behavior of university students of Pakistan
Khalid, Rizwan; Tehreemyasmeen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10012106932
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Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio; Meyer, Robert J. - In: Journal of marketing 84 (2020) 4, pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
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Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International journal of e-business research : an … 14 (2018) 2, pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Good practice guide on online advertising : protecting consumers in e-commerce
OECD - 2019
This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of...
Persistent link: https://www.econbiz.de/10012101300
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Measuring the value of recommendation links on product demand
Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 3, pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
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The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)
Moharrami, Morteza; Tahmasebi, Faramarz - In: International journal of internet marketing and … 13 (2019) 2, pp. 183-196
Persistent link: https://www.econbiz.de/10012105488
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Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah; Wu, Linwan - In: International journal of internet marketing and … 13 (2019) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068