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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Social Web
20,560
Social web
20,529
Online-Marketing
13,119
Internet marketing
13,004
Theorie
12,620
Theory
12,366
Relationship marketing
10,501
Beziehungsmarketing
10,472
Brand management
8,884
Markenführung
8,838
Advertising effects
7,758
Brand image
7,324
Markenimage
7,300
Online-Handel
6,656
Online retailing
6,641
USA
6,606
United States
6,320
Customer satisfaction
6,068
Deutschland
5,997
Kundenzufriedenheit
5,905
Electronic Commerce
5,837
Germany
5,617
E-commerce
5,559
Credibility
5,532
Soziale Werte
5,499
Social values
5,483
Glaubwürdigkeit
5,353
Advertising
5,328
Werbung
5,299
Viral marketing
4,870
Virales Marketing
4,850
Service quality
4,663
Brand
4,637
Markenartikel
4,625
Dienstleistungsqualität
4,615
Einzelhandel
4,329
Retail trade
4,287
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Online availability
All
Undetermined
2,866
Free
1,317
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Article
5,849
Book / Working Paper
2,109
Journal
26
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Article in journal
5,224
Aufsatz in Zeitschrift
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Aufsatz im Buch
619
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619
Graue Literatur
455
Non-commercial literature
455
Working Paper
375
Arbeitspapier
351
Hochschulschrift
337
Thesis
236
Collection of articles of several authors
80
Sammelwerk
80
Case study
46
Fallstudie
46
Conference paper
40
Dissertation u.a. Prüfungsschriften
40
Konferenzbeitrag
40
Aufsatzsammlung
36
Bibliografie enthalten
34
Bibliography included
34
Lehrbuch
26
Konferenzschrift
21
Textbook
21
Collection of articles written by one author
18
Ratgeber
18
Sammlung
18
Guidebook
16
Reprint
12
Systematic review
12
Übersichtsarbeit
12
Conference proceedings
10
Mehrbändiges Werk
6
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6
Bibliografie
5
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4
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4
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3
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3
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2
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2
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English
6,983
German
971
Undetermined
21
French
9
Italian
2
Polish
2
Spanish
2
Portuguese
1
Russian
1
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1
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Author
All
Pelsmacker, Patrick de
57
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Bellman, Steven
20
Huber, Frank
20
Pauwels, Koen
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Nufer, Gerd
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
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Institution
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National Bureau of Economic Research
23
Springer Fachmedien Wiesbaden
21
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Erasmus Research Institute of Management
4
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Effectiveness Research Forum <1998>
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Deutschland / Bundesministerium für Gesundheit
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
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Published in...
All
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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Source
All
ECONIS (ZBW)
7,834
USB Cologne (EcoSocSci)
111
EconStor
29
OLC EcoSci
6
USB Cologne (business full texts)
2
RePEc
1
Other ZBW resources
1
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1
Consumer-generated ads on Youtube : impacts of source
credibility
and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
2
Influencer endorsements : how advertising disclosure and source
credibility
affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
3
Influencer marketing effectiveness : giving competence, receiving
credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
4
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
7
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
8
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
9
The effects of social presence, contextual congruence and source
credibility
in evaluation of online advertising on news websites
Um, Nam-Hyun
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011742798
Saved in:
10
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
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