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Werbewirkung
Consumer behaviour
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Gilal, Faheem Gul
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Gilal, Naeem Gul
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Zhang, Jing
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Khalil, Rushna
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Paul, Justin
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European journal of international management : EJIM
1
International journal of hospitality management
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International journal of technology, policy and management : IJTPM
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The journal of asset management
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ECONIS (ZBW)
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Towards an integrated model for brand adoption : insights from an organismic integration theory
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
European journal of international management : EJIM
17
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012798012
Saved in:
2
Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
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3
Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 160-180
Persistent link: https://www.econbiz.de/10012298766
Saved in:
4
The role of need-supportive advertisement appeals in bringing defunct brands back to life : a basic psychological needs theory perspective
Gilal, Faheem Gul
;
Khalil, Rushna
;
Gilal, Rukhsana Gul
; …
- In:
International journal of technology, policy and …
24
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10015061793
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