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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
41
Konsumentenverhalten
37
Service quality
36
Dienstleistungsqualität
32
Relationship marketing
31
Beziehungsmarketing
28
Customer satisfaction
20
Kundenzufriedenheit
17
Dienstleistungssektor
16
Service industry
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Health care
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11
Gesundheitsversorgung
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Kundenservice
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Australia
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Betriebliche Wertschöpfung
10
Emotion
10
Value creation
10
Beschwerdemanagement
9
Complaint management
9
Gesundheitswesen
9
Health care system
9
Internet marketing
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Advertising effects
8
Australien
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Customer experience
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Customer integration
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Dienstleistung
8
Kundenintegration
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Customer value
7
Kundenwert
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Online-Marketing
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English
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Danaher, Peter J.
7
Bonfrer, Andre
1
Dagger, Tracey S.
1
Danaher, Tracey S.
1
Dhar, Sanjay
1
Heerde, Harald J. van
1
Loiza-Maya, Ruben
1
Mazzarol, Tim
1
Raghavan, Rohan
1
Roberts, John H.
1
Roberts, Ken
1
Rossiter, John R.
1
Smith, Michael S.
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Soutar, Geoffrey N.
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Journal of marketing research : JMR
3
European journal of marketing : EJM
2
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
8
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1
Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
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2
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
3
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
4
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
Saved in:
5
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
6
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
7
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
8
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
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