//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Freegan phenomenon: anti‐c...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
22
Konsumentenverhalten
22
USA
12
United States
12
Social Web
7
Social web
7
Advertising
5
Advertising effects
5
Internet marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Werbung
5
Innovation adoption
4
Innovationsakzeptanz
4
Beziehungsmarketing
3
Confidence
3
Einzelhandel
3
Mobile payment
3
Relationship marketing
3
Retail trade
3
TAM
3
Vertrauen
3
20th century
2
Aesthetics
2
Age group
2
Agro-food marketing
2
Altersgruppe
2
Body weight
2
Brand
2
Brand management
2
Business ethics
2
Chirurgie
2
Cultural interconnections
2
Customer satisfaction
2
Dialectical logic
2
Distribution channel
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Pentina, Iryna
3
Amos, Clinton
2
Bailey, Ainsworth Anthony
1
Das, Gopal
1
Grau, Stacy Landreth
1
Micu, Anca Cristina
1
Spears, Nancy
1
Tsai, Wanhsiu Sunny
1
Viglia, Giampaolo
1
Zhang, Lixuan
1
more ...
less ...
Published in...
All
Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Generating a visceral response : the effects of visceral cues in weight loss advertising
Amos, Clinton
;
Spears, Nancy
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 25-38
Persistent link: https://www.econbiz.de/10008665421
Saved in:
2
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
Amos, Clinton
;
Grau, Stacy Landreth
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 693-719
Persistent link: https://www.econbiz.de/10009349591
Saved in:
3
Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
4
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
Saved in:
5
Inclusive advertising for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->